In recent years, under the guidance of the government and policies, the LED lighting industry has demonstrated that the market potential has become more obvious; and the competitiveness has become more intense. Companies must develop selectively, have a clear strategy, and cannot expand blindly; only a good reputation from customers is the best brand promotion; products must be solid, genuine materials used at a fair price, control every process, and survive with quality and reputation Expansion; At present, people's awareness of LED consumption is not enough. In order to compete for the market, some companies use low-end products to fight price wars, which are characterized by low prices and no guarantee of quality.
As far as low-price competition is concerned, low capital and technical requirements for terminal enterprises and low entry barriers make this field extremely competitive. In the future, market share will increasingly concentrate on companies with brands, channels, and innovations. The industry will face a reshuffle, and a large number of small and medium-sized enterprises may withdraw from the competition. To break through the bottleneck of the current development of the LED industry, three key points must be achieved:
1. Small and medium-sized enterprises hold a group to break through
LED companies do not necessarily have to be comprehensive and comprehensive when making products, they must form their own unique style and characteristic products, and drive the sales of other products through one or two key products. Therefore, if a company wants to cover all types of lamps, it will inevitably distract the focus of the company, it is difficult to make a product, and it is difficult to form its own unique competitiveness in a certain aspect. Alibaba's successful experience is very convincing. Alibaba focuses on the two popular brands of Tmall and Taobao, and then expands and strengthens the market and achieves great success. After all, the most important thing is that product positioning must be accurate. Only by identifying the product positioning can we improve market competitiveness.
2. On the shoulders of "giants"
Some experts suggested that small and medium-sized enterprises can provide OEM and ODM services for large companies and brands through "parasitic" methods. Small and medium-sized enterprises can strengthen their supporting capabilities, win orders from large enterprises, rely on "big trees" to develop, seek an umbrella, stabilize sales performance, and ensure their survival in the melee. Of course, the leverage of LED companies does not only point to big brands and big companies getting closer. In fact, companies that have their own unique advantages in terms of products, channels, technology, and innovation capabilities, and can complement themselves or achieve a "strong alliance" as strategic partners are also good choices. If the two sides complement each other's advantages and reach a consensus, such cooperation will have room for development.
3. Pay attention to R&D, talents and products
The development of an enterprise lies in the strategy of the helm and the clarity of market dynamics. To develop an enterprise, it must practice its internal skills, take good products as a prerequisite, and have sensitive market dynamics. Only by continuously attaching importance to talent accumulation, creating a good R&D environment, and constantly improving and strengthening its own products, an enterprise can resist being defeated by other competitors and continue to develop, consolidate, and become strong in its product field and market.
